Most Searched Movie Genre on Online Streaming Platforms

by Blake Upton on January 19, 2022

Do you ever find yourself at a movie theater and not sure what genre to get? Movie genres can be confusing, with different films belonging to completely different genres depending on what you look for. For example, some like a good drama and others like action movies. Many times, you may have to make that same decision when deciding watch movies online for a flawless experience. Knowing the most searched movie genres will help you in making that decision.

Drama and Comedy

Drama is that genre that will touch you, and no matter the genre you enjoy, a drama may be included. It does not only mean tearjerkers; it also involves many genres such as crime, romance, and war. Whatever your taste is, there are dramas for everyone.

Comedy movies are one of the most searched movie genres on the online streaming platform. This genre includes everything from romantic comedies to slapstick comedies. With so many to choose from, it is hard to know where to start, but some good choices include “When Harry Met Sally,” “Airplane,” and “Dumb and Dumber.”

Crime and Mystery

Crime and thriller are exciting genres of movies; they will keep you guessing who the culprit is. If you like suspense, these two genres are recommended. For people with a specific taste in genres, there are classified columns of types you want to watch movies online (ดูหนังออนไลน์) with a much more convenient way.

A must for whodunit fans, this genre includes movies with the element of surprise; what could be more fun than that? You never know what is around the corner, and it can keep you very interested in the movie. Agatha Christie is one great author of mystery novels that have been adapted into many films.

Action and Adventure

Action, adventure, and thrill are some of the best genres for movies. They will keep you engaged till the end and in suspense more often than not. Action movies do not always mean high octane action; they may involve drama, crime, or comedy. The genre includes everything from the Fast and Furious series to Jurassic Park.

Action movies are always fun. Playing out like a romantic comedy they are a great way to pass the time. The action genre is where you will find everything from James Bond to Bourne Identity. They all follow the same general plot: a person in danger ends up being rescued by someone who has some incredible power or skill.

Sci-Fi and Fantasy

Sci-fi can get you very engaged in space and time travel. Many movies such as “Star Wars” and “The Truman Show” belong here. It is not just a futuristic world we live in, and it is one where space travels have taken place. Movies such as Time Machine and Men in Black will tell you why magic exists when they explore time-traveling.

If you want something far removed from expected, this genre may be for you. Alien movies, fantastical worlds, and anything else that doesn’t exist in real life can be found here. Some titles include “Harry Potter” and “Spider-Man,” but many more.

Entertainment

6 Real Life Based Movies That Will Change Your Perception About Life

by Blake Upton on January 12, 2022

One thing that is best about real life based movies is that they teach you how people can be extra ordinary, unconventional and become successful in life if they face the hardships with bravery. These people don’t let societal patterns and norms take control and live their life the way they want, which makes them the heroes they are today.

The movies discussed below are some of the real life stories that give us hope and motivation to always follow the right path and do what feels right.

Nomadland

This 2020 American drama film revolves around a woman Fern, who is in her sixties and loses her job and her husband. Fern while she struggles with life in the time of the Great Recession, and gets out on a journey through the American west. The movie discusses the real life struggles of the Post-Recession real life nomads, and discusses how their life on the road was. When fern becomes a modern day van-dwelling nomad, we learn about life outside conventional society and it encourages us to break through no matter what age we are at.

Becoming Jane

Becoming Jane revolves around the real life of the famous novel writer Jane Austen. In the Victorian era, Jane’s parents want her to marry the nephew of a rich Lady Gresham, because they want her to have a wealthy future, but Jane wants different things from life. Since she wants to be a writer and wants to nurture her skills, she knows getting married is not what she needs. Instead of marrying the rich woman’s nephew, Jane falls in love with Tom Lefroy, a struggling lawyer who doesn’t have money to give her but he gives her all the knowledge she needs to be a future novelist. The movie beautifully shows how Jane Austen fought the societal norms of the Victorian era when women were supposed to act lady-like and the sole purpose of their life was marriage.

Spotlight

Based on a true story, this movie has shaken people’s faith in priests and scholars, and especially the Catholic Church. The movie discusses how an editor Marty Baron assigns a group of journalists an investigation on the allegations against the priest John Geoghan for molesting over 80 minor boys. The reporters interview victims and try to unseal sensitive documents to uncover the concealed sexual abuse within the Roman Catholic Church. The movie discusses sensitive issues such as sexual abuse towards minors and how power is abused in order to conceal people’s crimes. Everyone should watch and learn from this movie, and if you want to watch this movie, get a good internet and stream it online. For a good internet that is suitable for streaming purposes, get TDS internet. TDS internet speed is perfect for all kinds of use and you can choose a plan that suits your daily use. It is affordable and comes with internet security.

The Pursuit of Happyness

The Pursuit of Happyness is a movie about a bond between a single father and his son who are trying to survive in corporate America without a paying job. Chris and his son are left alone with no place to go, they live in shelters, and face many hardships, but Chris never gives in to hopelessness and despair and keeps trying to make ends meet for the sake of his son. He tries to create and better life for himself and his son. The movie discusses the story of a real life businessperson who goes from being homeless to a successful businessperson. The movie gives us great hope in life and teaches us to never give up even though things might look like it is the end of the world.

Snowden

Snowden is the real life story of Edward Snowden who leaves his job at the National Security Agency because he found out how the data of people is being assembled to track digital communications not only for military purposes. He realizes that people have no privacy left at all and every single phone is tracked even of the common citizens of America. Snowden decides to convey this information to the people but while he does that, he becomes a traitor to his former workplace, and a hero to the public. With the heroism, Snowden has major life threats and life changes for him when he exposes the NSA. The movie teaches us how the government can be spying on us and would not even know.

Battle of The Sexes

Based on one of the greatest tennis matches of all times, the movie revolves around the real story of the match between Billie Jean King, and Bobby Riggs. Apart from the match, the movie discusses the personal battles in the lives of the two and how King and Riggs are trapped in a media glare. The two have some serious binary arguments regarding women and tennis. The movie breaks all gender stereotypes and is pro feminist. The fact that the story is real gives us great hope in life and teaches us never to confirm to society’s pointless norms and gender roles.

If you want some motivation in life and often feel like you are just an ordinary person, watch real life movies that show how ordinary people struggle to become extra ordinary.

Entertainment

Top Romantic Movies You Can Stream Online

by Blake Upton on January 7, 2022

The Indian film industry has offered some of the best romantic films lately. With numerous new films released on the online streaming platforms. it can be quite confusing to pick the best one to watch. To make it easy for you, we have listed some of the top romantic hindi movies to watch right now.

Meenakshi Sundareshwar

Who doesn’t like a good romantic comedy movie? They are fun to watch with anyone with your partner, family and even friends. The Netflix film Meenakshi Sundareshwar has just the right amount of entertainment. Starring Sanya Malhotra & Abhimanyu Dassani in lead roles. It is about two newlyweds who must live apart due to a unique job prospect. The film shows their sweet chemistry and how the couple juggles their long-distance marriage and extended family at the same time. There are many comedy scenes that you will enjoy watching.

Baaghi 3

The film is a sequel to the Baaghi franchise. It has action, drama, romance and all that jazz you would expect from a Bollywood movie. Starring Tiger Shroff and Shraddha Kapoor in prominent roles. It also stars talented actors like Ankita Lokhande, Riteish Deshmukh and Chunky Pandey among others.

Shubh Mangal Zyada Saavdhan

In the movie, the romance and comedy meter is quite high. It is the story of a romance between two men and their struggles of staying together amidst the homophobic society. Shubh Mangal Zyada Saavdhan focuses on the topic of homosexuality and gives out a great message to the audience.

Love Aaj Kal 2

Love Aaj Kal is the perfect romance movie as you get to see various shades of love and relationship. The film is split into two love stories one is set in the past and, the other one is a modern-day love. Veer and Zoe’s love story will take you on a rollercoaster of emotions. Also, the love songs in the film are a delight.

Dil Bechara

The Bollywood Blockbuster film Dil Bechara is a super emotional romance film. It is based on the popular novel “The Fault In Our Stars”. In Dil Bechara, Kizie and Manny, two ordinary people fall in love, but fate had other plans for them. The duo then embarks on a bittersweet and extraordinary journey seeking answers about life.

14 Phere

14 Phere is a ZEE5 film that narrates the story of a Rajput guy Sanjay (Vikrant Massey) and, a Jatt girl Aditi (Kriti Kharbanda), trying to live a happy life together. Despite their opposite family background, they start spinning a yarn of lies to get married. The duo sets up fake parents to pull off two marriages and keep everyone happy.

Sandeep Aur Pinky Faraar

Sandeep Aur Pinky Faraar movie is a black comedy drama film. It has two main characters Sandy a.k.a Sandeep Kaur (Parineeti Chopra) and, Pinky a.k.a Pinkesh Dahiya (Arjun Kapoor), who are forced to help each other. Sandy and Pinky get caught in a seemingly impossible situation where they both have to be on the run to save their lives.

With this, we’ve reached the end of our list of the best Hindi movies in the romance genre. And if you ever feel indecisive again when picking a romantic movie, you can refer to this list and stream it online.

Event

How to Create a Virtual Safe Space for Attendees

by Blake Upton on December 24, 2021

Virtual event solutions

Since hybrid and virtual events are here to stay amidst the COVID pandemic, event hosts and managers are looking for virtual event solutions that will make the events more inclusive and safer for attendees. In fact, considering how beneficial these events are, it is estimated that 71% of event organizers will continue arranging such events post-pandemic.

However, attendees’ virtual spaces bring a myriad of challenges for event production companies that create a digital divide amongst attendees. To help ensure that such a divide does not arise at your virtual event and instead fosters safety, continue reading.

We will walk you through helpful tips that will encourage everyone attending your virtual event to feel included and enjoy themselves regardless of their background and needs.

Tips to Create a Virtual Safe Space

With these helpful tips, virtual event companies can help foster safety and inclusivity for all members attending virtual or hybrid events.

Remove Geographical Boundaries

Geographical boundaries can be a significant barrier when hosting events. However, in the case of online and virtual events, this barrier can easily be removed. You can make it open for anyone from anywhere to join. This accessibility is greatly beneficial for individuals who would otherwise be unable to travel to another city or venue for an event, such as those with chronic illnesses or a disability.

With the help of online events, you can reach more people and have a more diverse and wider audience. Moreover, online healing events will already be much safer for people to attend because they are already in their safe space since they are attending from the comfort of their homes.

Have Open Communication

Having open communication is a significant technique to make attendees feel more comfortable at virtual events. You should be completely transparent about the event right at the beginning. Pre-event communication can also go a long way in preparing the attendees and knowing what they are getting themselves into.

Some of the ways you can have open communication at events are by telling all the people about the purpose of the event, goals you want to achieve via the event, and the main discussion points.

Provide Extra Support to Marginalized Communities

Another excellent way to provide extra support to all communities is by making your virtual space accessible to everyone. As a virtual event company, you can do this by keeping it open and free for everyone or having discounted prices for individuals with low income. You can also make your virtual space safer by encouraging members of all types of diverse communities to participate.

Eliminate Obstacles

There are a few ways virtual events can pose obstacles for attendees that event production companies and organizers should take care of in advance. For example, to make their virtual spaces safer, they should include closed captioning so individuals with hearing disabilities and who don’t know the language fluently can understand it.

Moreover, the virtual event should also take place on a platform that the attendees are familiar with. It should not be on complicated software or platform that the attendees will need to download or install. And if they do have to, make sure you incorporate as many instructions to make it easier as you can.

Avoid Making Participation Compulsory

Many people think that they should make their virtual events compulsory, especially if it is of the corporate kind. However, this will not make your attendees feel safe or comfortable. Additionally, having them keep their mics and cameras open may also be problematic for people since some might have social anxiety, speech difficulties, or are not able to afford high-speed internet or cameras.

Other than that, you can also ask attendees to update their digital names and profiles so that you are using the right pronouns for them. All in all, you should make participation optional for attendees. You can keep the chat box open to type instead of talk. Once a few people come forward and share, the others are encouraged to do so as well.

Dedicate Time for Self Reflection

This is especially true for corporate events or business meetings. You should understand that these are completely new forms of communication and doing business for people. Most people might not even know each other, hence, they might not feel comfortable or safe in the virtual space.

One way you can do that is to allow breakout room features where people can converse in small groups. Consider ways to indulge in self-reflection so that everyone’s voice can be heard. Look up ways to build trust in virtual events by asking people how they are feeling and then following up with those who may not be feeling as good.

Design Content for Different Learning and Processing Styles

Besides having captioning available for attendees, you should also facilitate visual learners with the help of slideshows and pictures. For people who spend extra time learning, you can also send them the slideshow or content plan ahead of the meeting or event. You must also ensure that you spend ample time brainstorming and encouraging attendees to take notes at virtual meetings.

Diversify Your Speakers

Lastly, if you are holding a webinar or a panel discussion, make sure the people you invite to talk are from a diverse group of communities. They should not all be from the same race or gender. Ensure that they also use the correct pronouns and language that does not offend anyone or make them feel uncomfortable.

Final Words

These were just a few of the virtual event solutions that can help make your meeting, event, or any kind of virtual space safer for all attendees. If you want to explore more options, get in touch with Seven Events. We can help you create a safe, accessible, and inclusive virtual space every step of the way. For more information, call us at +44 (0) 207 659 4430 or drop us an email at [email protected].

We would love to hear from you!

News

Gambling rules and regulations- Know the laws in the UK

by Blake Upton on December 11, 2021

Gambling Act of 2005 has made it legal for UK residents to play casino games and enjoy gambling. Gambling enthusiasts in the UK like to bet on everything from casino games to sports. Nowadays, there are several legal online casino platforms, and you can get fun with casino games.

The gambling rules and regulations in the United Kingdom prevent illegal gambling activities. These laws also regulate the gambling industry, and gamblers find it safer to place bets. Moreover, they protect both adults and children from gambling addiction.

The 2005 Gambling Act also aims to prevent any crime and social disorders. Furthermore, it ensures that gambling activities are conducted fairly for every player.

What should be your minimum legal age to gamble in the UK?

Until you are 18 years, you cannot gamble legally in the UK. The age requirement is applicable for both land-based and online casinos. Some casinos will ask you to provide ID and other documents as the proof of your age.

History of gambling in the UK–

Originally, gambling was not legal in the UK. In 1961, George Alfred James established the first casino in the country. The new rules in 1968 led to the development of more casinos. In due course, the legislative authority has further loosened the rules. Thus, you can now enjoy gambling in any part of the UK.

New rules in the gambling world–

The number of casino-style games is growing every year in the UK. But, you can also notice the presence of problem gamblers in this country. That is why the government and the UKGC had taken steps to protect players. Gambling companies no longer sponsor players and teams.

Moreover, there are laws to reverse withdrawal process on the online casino sites. Some gambling sites have a reverse withdrawal option, which enable players to re-gamble the amount after deciding on the withdrawal. This feature tempts players to gamble for a long period.

According to the Gambling Act of 2005, there are 6 types of gambling, including casino, arcades, betting, bingo, gambling machines, and lotteries. You can find different laws and rules for each of them.

The most popular one in the UK is sport betting. Some licensed casino sites like blackjack NetBet give you sports betting opportunities. Other games of luck include lottery and bingo. But, they differ from each other in several ways. Lotteries are hosted every week, and they involve a big prize pool. On the contrary, bingo is a frequently played game, and the size of the prize may be comparatively small.

Legal rules for gambling business operators–

The current rules are applicable for both gamblers and gambling business owners. These businesses need to pay 15% tax on their profits. Moreover, they must have a license and stay compliant withcodes of practice. They also maintain some standards while advertising their businesses.

As a gambling enthusiast, you have to learn about relevant rules and regulations in the UK. Choose a licensed site to play casino games.

Event

4 Tips to Build Effective Event Strategy in Hybrid Era

by Blake Upton on November 22, 2021

Over the last year or so, event professionals have increasingly started to incorporate hybrid experiences into their overall event strategy. Moreover, during the previous year, event planning services have begun to recognise the value of coming together as a community. In response to this, event planning professionals have started to rely on one online event platform or the other.

Hybrid events have been seen to provide unique benefits and opportunities that in-person events fall short of. However, while the concept itself is not new, it is still relatively fresh in terms of the mass implementation of corporate virtual events that we are seeing now. Hence, there are fresh dynamics at play in hybrid events that need to be considered.

This article will attempt to help event planning services to navigate the world of hybrid events more easily by outlining 4 essential tips to building an effective hybrid event strategy. So, let’s get into it!

1. Plan Equally Engaging Experiences for Both Audiences

As a hybrid event organiser, you need to remember that you have two audiences instead of one. One audience is virtual, while the other is in-person. Event planners should look to create an equal amount of value for both audiences. By incorporating equally worthwhile elements for both audiences into hybrid events, one can ensure that both in-person and virtual attendees walk away feeling heard and, hence, valued.

The most common thing to have happen at a hybrid event is that the virtual attendees feel like second-class attendees. Your goal should be to ensure that both audiences feel like they have front-row seats to your hybrid event, which certainly means that live streaming of an event is out of the question.

One way to ensure that all attendees have an equally worthwhile experience is to have one team reserved to facilitate the in-person attendees on-site and another team dedicated to facilitating the virtual attendees. This mainly includes the moderating of questions.

Moreover, although it is not necessary, some of your speakers can deliver their presentations online. Online event platforms allow speakers to give their presentations virtually in a very convenient manner and, hence, having some virtual speakers at your event will show that you aren’t going to let the virtual nature of the event come in the way of a successful hybrid event.

2. Engagement is Key to Fostering Connections

It doesn’t matter whether your attendees are sitting across the room from you or seated in their living room at home. As a hybrid event planner, your job is to ensure that both sets of attendees are maximally engaged in the event. If you can manage to do this, the hybridity of the event will become a secondary element, as the level of engagements will easily be able to bridge the gap between the two audiences and create a unifying sense of community.

There are many ways to leverage an online event platform to make your hybrid event engaging for both audiences. For starters, breakouts with speakers can help provide everyone with networking opportunities, while live chats can keep online attendees as engaged as in-person ones. Additionally, event planning services are making use of Q&A sessions, live polls, gamification, and even contests to boost the level of community engagement across mediums.

Furthermore, moderators and support staff should be committed to ensuring that the event runs smoothly, both technically and in terms of the general program. Disruptions in the flow of a hybrid event are a sure-fire way to lose your audience’s engagement, especially your virtual attendees.

3. Use Shared Immersive Experiences to Foster Community

Anyone who has attended corporate virtual events from their living room knows that it is all too easy to feel alienated from the event and the in-person attendees. For this reason, more outstanding efforts should be made to foster a sense of community amongst virtual attendees by using shared immersive experiences.

Shared immersive experiences can range from gamification and contests to tangible deliverables for all your attendees. For example, by mailing event merchandise and meal deliverables to your virtual attendees beforehand, you will ensure they feel like they are a vital part of the event and a significant part of the community. The success of your hybrid event should ideally be dependent on the level of engagement and inclusiveness you can foster among your attendees across mediums.

4. Keep Engagement Going After the Event is Over

One of the best ways to build an effective event strategy in the era of hybrid events is to continue attendee engagement even after the event is over. This will extend the life and value of your event and engage your attendees further by genuinely making them feel as if they are part of a larger community.

One way of ensuring continued engagement is to host smaller events but to host more of them throughout the year. This will help continuously expand your community and give you the chance to keep your attendees engaged by posting on-demand content to your event platform. This will also allow your attendees to connect with sponsors and vendors before the next event.

Moreover, as a corporate event organiser, you should use the time after each event to utilise your event analytics to better understand your audience. More specifically, event analytics will tell you what worked for your attendees and what didn’t, thereby allowing you the chance to cater your next event to your audience’s needs and expectations.

Final Words

According to many professional event planning services, the age of hybrid events is pretty much here to stay. Therefore, event organisers will have to continue developing ways to build an effective hybrid event strategy to keep audiences engaged and cultivate an engaged community.

While any online event platform can provide you with what you need to host a hybrid event, to ensure that every event is a resounding success, audience engagement should be your top priority no matter what.

Author Bio
Sarah Hill is a content writer at Seven Events Ltd, a leading event management company in Birmingham offering venue finding and event planning services. She started her career in the events industry almost a decade ago as time progressed she became an avid event blogger sharing her insight on corporate event planning.

Event

A Comprehensive Guide to Selecting the Ideal Event Venue

by Blake Upton on October 11, 2021

Choosing the right venue for your event is a crucial decision that can significantly impact the overall experience for your attendees. Whether it’s a wedding, corporate event, conference, or social gathering, selecting the perfect venue requires careful consideration. In this comprehensive guide, we’ll walk you through the essential factors to consider when choosing an event venue.

1. Define Your Event Goals and Needs

Before you start searching for venues, it’s essential to have a clear understanding of your event’s objectives. Determine the type of event, its size, and the specific needs it entails. Will you need space for presentations, catering, or breakout sessions? Having a well-defined set of goals will help you narrow down your options.

2. Location, Location, Location

The venue’s location is often a make-or-break factor. Consider the convenience and accessibility for your attendees. Is it easily reachable by public transport or major highways? Is there ample parking available? The location should align with the preferences and expectations of your guests.

3. Capacity and Layout

The venue’s capacity must match your expected number of attendees. Make sure it’s not too small, leading to overcrowding, or too large, making the event feel empty. Additionally, consider the layout options. Does the venue offer flexibility in arranging seating, staging, and exhibit spaces to suit your event’s specific needs?

4. Budget Considerations

Determine your budget for the venue and ensure it aligns with your financial resources. When calculating costs, be sure to account for not only the rental fee but also any additional expenses such as catering, equipment rental, and decoration. Remember that a well-suited venue might save costs in other areas.

5. Amenities and Services

Different events require different amenities and services. Consider what the venue provides. Does it offer catering services, audio-visual equipment, technical support, or event planning assistance? The more services a venue offers, the more seamless and cost-effective your event planning may be.

6. Ambiance and Style

The venue’s aesthetic and ambiance should match the theme or mood you want to create for your event. It’s essential to choose a space that complements your event’s style. Consider the interior decor, lighting, and architectural features when making your decision.

7. Accessibility and Accommodations

Ensure that the venue is accessible to all attendees, including those with disabilities. It should have ramps, elevators, and accessible restrooms. Additionally, inquire about nearby accommodations for out-of-town guests.

8. Reputation and Reviews

Research the venue’s reputation and read reviews from previous event organizers. A well-established venue with positive feedback is more likely to provide a smooth and successful event experience.

9. Restrictions and Policies

Familiarize yourself with the venue’s policies and restrictions. Are there noise restrictions, curfew times, or limitations on decorations? Understanding these regulations in advance can help you plan your event effectively.

10. Safety and Security

Safety is paramount. Ensure the venue has adequate safety measures in place, such as fire exits, first-aid services, and security personnel if needed. Additionally, check if the venue is compliant with local safety regulations.

11. Backup Plans for Outdoor Venues

If you’re considering an outdoor venue, have a contingency plan for unexpected weather conditions. This may include renting a tent, ensuring proper heating or cooling, and having a backup indoor location available.

12. Visit the Venue in Person

Before finalizing your decision, schedule an in-person visit to the venue. This will allow you to assess its condition, layout, and ambiance. It’s also an opportunity to ask questions and clarify any concerns.

13. Negotiate and Confirm the Agreement

Once you’ve chosen the perfect venue, negotiate the terms and pricing. Carefully review the contract, ensuring it covers all agreed-upon services, rental periods, and costs. Once satisfied, confirm the booking and make any required deposits.

Choosing the right event venue is a vital step toward ensuring a successful and memorable event. By following these guidelines and carefully considering your event’s unique requirements, you’ll be well on your way to hosting an event that exceeds expectations.

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Event

Maximizing Your Event’s Exposure: The Power of Social Media

by Blake Upton on October 10, 2021

In today’s digital age, harnessing the potential of social media is paramount for the success of any event. Whether you’re planning a product launch, a charity fundraiser, or a corporate conference, social media can amplify your event’s reach, engagement, and impact. In this article, we’ll explore the strategies and tactics to effectively leverage social media and ensure your event gains the attention it deserves.

1. Define Your Social Media Strategy

Set Clear Objectives

Before diving into social media promotion, establish clear objectives for your event. Are you aiming for increased attendance, brand awareness, or engagement? Knowing your goals will guide your strategy.

Identify Your Target Audience

Identify your event’s target audience and their preferred social media platforms. Tailor your content to resonate with this specific demographic.

2. Create a Social Media Calendar

Plan Ahead

Develop a detailed social media calendar that outlines when and what content will be posted. Include pre-event, during-event, and post-event phases.

Consistency is Key

Consistency in posting keeps your audience engaged. Use scheduling tools to automate posts if necessary.

3. Engage Your Audience

Interactive Content

Craft engaging and interactive content to spark conversations. Polls, quizzes, and contests can encourage participation.

Live Streaming

Utilize live streaming on platforms like Facebook, Instagram, or YouTube to give your audience a real-time glimpse of the event.

4. Utilize Event Hashtags

Create a Unique Hashtag

Develop a unique event hashtag and encourage attendees to use it. This fosters a sense of community and helps track social media activity related to your event.

Promote User-Generated Content

Repost and share user-generated content featuring your event’s hashtag. This not only boosts engagement but also provides authentic testimonials.

5. Partner with Influencers

Identify Influencers

Collaborate with social media influencers or industry experts relevant to your event. Their endorsement can significantly expand your reach.

6. Visual Appeal

Eye-catching Graphics

Create visually appealing graphics and videos to accompany your posts. High-quality visuals capture attention in crowded social media feeds.

Storytelling

Use visuals to tell a compelling story about your event. Highlight key moments and behind-the-scenes glimpses.

7. Monitor and Respond

Real-time Monitoring

Track social media mentions and engage with comments and questions in real-time. Prompt responses demonstrate your commitment to attendees.

Post-Event Acknowledgment

Thank attendees post-event through social media. Share photos, testimonials, and highlights to extend the event’s lifespan.

8. Paid Advertising

Boost Posts

Consider paid advertising on social media platforms to reach a broader audience. Targeting options allow you to reach specific demographics.

Track ROI

Track the return on investment (ROI) of your paid advertising efforts to ensure cost-effectiveness.

9. Analyze and Learn

Analytics Tools

Use analytics tools provided by social media platforms to assess the performance of your posts. Identify what worked well and areas for improvement.

Feedback and Surveys

Gather feedback from attendees about their social media experience. Use this insight to refine your strategy for future events.

10. Conclusion (in line with the instructions)

Social media is a powerful tool for event promotion, offering the potential to engage, inform, and inspire your audience. By creating a well-defined strategy, consistently posting engaging content, and leveraging influencers and paid advertising, you can maximize your event’s reach and impact. Remember that social media is not just a promotional tool but also a means to connect with your audience, build a community, and extend the life of your event beyond its physical boundaries.

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Event

Shaping the Unforgettable: Crafting a Distinctive Event Brand Identity

by Blake Upton on October 9, 2021

Creating a memorable event brand identity is not merely about designing a beautiful logo or choosing a catchy slogan; it’s about establishing a unique and lasting impression that resonates with your audience. In this guide, we will explore the key components and strategies for crafting an event brand identity that leaves a lasting mark.

Understand Your Audience

1. Define Your Audience:

Before you can craft an event brand identity, you must have a clear understanding of your target audience. Who are they? What are their interests, values, and preferences? Tailor your brand identity to align with your audience’s characteristics.

Develop a Compelling Brand Story

2. Tell Your Story:

Every event has a story to tell. What inspired your event, and what sets it apart? Share your event’s origin, mission, and values in a compelling and relatable narrative.

3. Define Your Brand Voice:

Consider the tone and style of communication that best reflects your event’s personality. Whether it’s formal, casual, playful, or professional, consistency in your brand voice is essential.

Create a Striking Visual Identity

4. Design a Memorable Logo:

Your logo is the face of your event brand. It should be simple, memorable, and relevant. Work with a skilled designer to create a logo that encapsulates your event’s essence.

5. Choose a Distinct Color Palette:

Colors evoke emotions and associations. Select a color palette that resonates with your event’s theme and audience. Ensure consistency in using these colors across all materials.

6. Select Appropriate Fonts:

Fonts contribute to your brand’s visual identity. Choose fonts that are readable and align with the overall tone of your event.

Consistency is Key

7. Establish Brand Guidelines:

Create brand guidelines that outline the proper usage of your logo, colors, fonts, and other visual elements. These guidelines ensure consistency in branding materials.

8. Coherent Messaging:

Your event’s messaging should be consistent across all channels and materials, from social media posts to promotional brochures. A unified message reinforces your brand identity.

Embrace Storytelling

9. Content Creation:

Craft engaging content that weaves your brand story into every aspect of your event’s promotion. Share stories, testimonials, and behind-the-scenes glimpses that connect with your audience.

10. Engage on Social Media:

Use social media platforms to share your event’s journey and engage with your audience. Encourage user-generated content that showcases attendees’ experiences.

Brand Activation

11. Interactive Elements:

Incorporate interactive elements into your event that reinforce your brand identity. These could be photo booths, themed decorations, or interactive displays.

12. Merchandise:

Branded merchandise, such as T-shirts, badges, or custom giveaways, can serve as tangible reminders of your event brand.

Measure and Adapt

13. Gather Feedback:

Collect feedback from attendees and stakeholders to assess the impact of your brand identity. What worked well, and what can be improved?

14. Adapt and Evolve:

Your event brand identity should evolve over time to stay fresh and relevant. Be open to making adjustments based on feedback and changing trends.

Conclusion

Crafting a memorable event brand identity is an ongoing journey that requires careful planning, creativity, and a deep understanding of your audience. It’s about conveying your event’s story and values through consistent visual elements, messaging, and experiences. By following these strategies and remaining adaptable, you can create an event brand identity that resonates with your audience and stands the test of time, leaving attendees with unforgettable memories and a strong connection to your event.

For more information, visit below resources-

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Event

Unleashing the Power of Seasonal Events: Harnessing Holidays and Observances for Success

by Blake Upton on October 7, 2021

Introduction

Seasonal events offer a golden opportunity for businesses to engage with their audience, boost sales, and create memorable experiences. Whether it’s a major holiday or a lesser-known observance, tapping into these occasions can be a game-changer for your brand. In this article, we will explore how to make the most of seasonal events and maximize their impact.

1. Know Your Audience

Research and Segmentation

Understand your target audience’s demographics, interests, and preferences. Tailor your seasonal event strategies to resonate with them.

Cultural Sensitivity

Consider the cultural diversity of your audience and be sensitive to the significance of different holidays and observances.

2. Plan Well in Advance

Event Calendar

Create a calendar that highlights relevant holidays and observances throughout the year. Plan your campaigns and events accordingly.

Lead Time

Give yourself ample lead time to design, promote, and execute your seasonal events effectively.

3. Create Thematic Content

Seasonal Branding

Update your branding and marketing materials to reflect the season or occasion. This includes website banners, social media graphics, and product packaging.

Themed Content

Craft content that aligns with the holiday or observance. Share stories, tips, and ideas that resonate with your audience during that time.

4. Special Offers and Promotions

Discounts and Bundles

Offer special deals, discounts, and bundled products or services that align with the season or occasion.

Limited-Time Offers

Create a sense of urgency by making your offers time-sensitive, encouraging customers to act quickly.

5. Engage on Social Media

Holiday Hashtags

Leverage trending hashtags related to the seasonal event on social media platforms.

User-Generated Content

Encourage customers to share their experiences with your products or services during the event, creating a sense of community.

6. Decorate Your Physical Space

Storefront Decor

If you have a physical store, decorate it in line with the season or event theme to attract foot traffic.

Visual Merchandising

Arrange your products or displays to showcase seasonal offerings prominently.

7. Host Events and Activities

Virtual or In-Person

Consider hosting events or activities that align with the season, such as workshops, webinars, or themed parties.

Community Involvement

Participate in or sponsor local community events related to the season or occasion.

8. Email Marketing

Themed Campaigns

Craft engaging email campaigns that highlight seasonal offerings and promotions.

Personalization

Use customer data to personalize your email marketing, tailoring recommendations based on past behavior.

9. Measure and Analyze

Track Performance

Use analytics tools to monitor the performance of your seasonal events, including website traffic, conversion rates, and revenue.

Gather Feedback

Collect feedback from customers to understand their experiences and areas for improvement.

10. Post-Event Evaluation

Learn and Adapt

After each seasonal event, conduct a post-event evaluation to identify successes and areas for improvement.

Continuous Optimization

Use the insights gained to refine your strategies for future seasonal events.

Conclusion

Seasonal events offer a unique opportunity to connect with your audience, drive sales, and build brand loyalty. By understanding your audience, planning well in advance, creating thematic content, offering special promotions, engaging on social media, decorating your physical space, hosting events, and utilizing email marketing, you can make the most of these occasions. Remember to measure, analyze, and adapt your strategies to continually improve the impact of your seasonal events. With careful planning and execution, seasonal events can become a cornerstone of your brand’s success.

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Blake Upton

Tips to Create a Virtual Safe Space

Remove Geographical Boundaries

Have Open Communication

Provide Extra Support to Marginalized Communities

Eliminate Obstacles

Avoid Making Participation Compulsory

Dedicate Time for Self Reflection

Design Content for Different Learning and Processing Styles

Diversify Your Speakers

Final Words

1. Plan Equally Engaging Experiences for Both Audiences

2. Engagement is Key to Fostering Connections

3. Use Shared Immersive Experiences to Foster Community

4. Keep Engagement Going After the Event is Over

Final Words

1. Define Your Event Goals and Needs

2. Location, Location, Location

3. Capacity and Layout

4. Budget Considerations

5. Amenities and Services

6. Ambiance and Style

7. Accessibility and Accommodations

8. Reputation and Reviews

9. Restrictions and Policies

10. Safety and Security

11. Backup Plans for Outdoor Venues

12. Visit the Venue in Person

13. Negotiate and Confirm the Agreement

1. Define Your Social Media Strategy

Set Clear Objectives

Identify Your Target Audience

2. Create a Social Media Calendar

Plan Ahead

Consistency is Key

3. Engage Your Audience

Interactive Content

Live Streaming

4. Utilize Event Hashtags

Create a Unique Hashtag

Promote User-Generated Content

5. Partner with Influencers

Identify Influencers

Sponsored Posts

6. Visual Appeal

Eye-catching Graphics

Storytelling

7. Monitor and Respond

Real-time Monitoring

Post-Event Acknowledgment

8. Paid Advertising

Boost Posts

Track ROI

9. Analyze and Learn

Analytics Tools

Feedback and Surveys

10. Conclusion (in line with the instructions)

Understand Your Audience

1. Define Your Audience:

Develop a Compelling Brand Story

2. Tell Your Story:

3. Define Your Brand Voice:

Create a Striking Visual Identity

4. Design a Memorable Logo:

5. Choose a Distinct Color Palette:

6. Select Appropriate Fonts:

Consistency is Key

7. Establish Brand Guidelines:

8. Coherent Messaging:

Embrace Storytelling

9. Content Creation:

10. Engage on Social Media:

Brand Activation

11. Interactive Elements:

12. Merchandise:

Measure and Adapt

13. Gather Feedback:

14. Adapt and Evolve:

Conclusion

Introduction